All posts by Mike Turner

Running a Photography Business, Getting Started

The 5 P's slide
In our previous blog we briefly talked about what this blog would be aiming to cover, today we continue to discuss the construction of a business model when you first start off your photography business.

Knowing which aspect of photography you are going to do professionally is key to the way you develop your business model. Are you going to be a social photographer? Undertaking weddings, and possibly portraits or are you going to be a wedding photographer only. Would you prefer to undertake commercial photography? Capture products for use in catalogues or on the web. Will you require a studio or can you get away from being home based? All these questions need to be answered before you can begin to formulate you business plan.

In my case I decided that my area of expertise was in Weddings, Portraits and Makeovers. I knew that I would need a studio in order to make a living from portraiture and makeovers, because you can never depend on the weather here in UK, to schedule five or six portrait sessions in one day. Any sign of rain and a full days program goes out the window. The same problem exists for weddings but the key difference is you have an option to use the wedding venue if the weather takes a turn for the worst.

These are all issues that need to be considered. Once you have established these key points you can then start to put together your business plan.
Again going back to my particular circumstances. I had decided that I needed a studio to work from. I looked around at a number of locations and ultimately decided to go for my studio in Lowton. I have had to go through this process a number of times previously so had a bit of experience in knowing what locations would best suit my business. These included:
• Good prominent main road position,
• Good parking facilities,
• Residential area close by,
• Easy access from motorway network

I avoided a town centre location mainly because of the parking issue. I personally avoid visiting town centres mainly because of the difficulty in finding parking spaces close to where I want to shop, that is partly why supermarkets have done so well, free easy to access parking spaces. My studio in Lowton is possibly the best location I have had a studio because the studio has its own ample parking facilities, it is easy to access from all locations, from Bolton, Liverpool, Manchester, Widnes, St. Helens as it is just off the East Lancs Road and close to Junction 22 and 23 of the M6.

When I met the landlord I thought he seemed a genuinely nice, accommodating person who was easy to talk to and seemed concerned about his tenants. As it as turns out, whenever there is any issue he is quick to put things right. I also spoke to other people that knew him and they all spoke very highly of him. This was a big plus for me. When I was looking at other studios some where owned by big faceless organisations with headquarters in city centre Manchester that seemed very impersonal and this really put me off at the time. Some had be left empty for a long time and were suffering from dampness and had a big pile of mail behind the door, as if they had not been visited by the landlords for months if not years. This I view as a warning and I decided not to progress with these properties.

When you are starting off in business for the first time it is vital that you tread carefully when looking for a location, often leases can be 10 years plus and if you get it wrong you could end up stuck in a place that is completely wrong for your business. Paying off a 10 year lease is not a consideration for most people so you are stuck with it. As they say location, location, location.

So now you have your business model partially established.

Next time we will be exploring more about adding detail to the business model, using the diagram below

business plan triangle

Running a Photography Business

Mike Turner Photography failing to plan is planning to fail
Mike Turner Photography: failing to plan is planning to fail

Having run a number of businesses over the past 10 years, and working in Production management before that, has given me a good grounding in all aspect of running both small and large businesses. I enjoy working in my own business, because of the variety of things I can get involved with, finances, sales and marketing, and the creative aspects of creating something to sell. Many of the aspect of running a photography business, translate into skills that apply to any type of business. In its simplest form a business, whether photography related or otherwise has three main components.

1. Having something to sell (product or service),
2. And someone to sell to (customer).
3. Having some form of business process that links the two together (business model). This is the how-to part of the equation. How do you generate revenue from your product or service? How do your customers interact with your business model? Indeed what kinds of business models exist?

Over the course of the next few months I will be posting content that will endeavour to answer these questions in greater detail. We will be covering all aspects of running a photography business.

  • Sales and marketing
  • Market research
  • Psychology – which applies to all aspects of business
  • Financial control
  • Wealth building
  • Debt management
  • Investing for the future

My goal is to share the wealth of information, gathered from years of research, and trial and error. I love to read and gather all things business related, very geeky I admit, but something I love to do in my spare time, to keep the grey matter active. All of the information I will be presenting is out there, on the internet, in books, and blogs (albeit not photography related), but making all this information into something practical and ultimately useful is another thing, I guess that is where the line between success and failure lays.

 

Flash diffuser available to buy

buy a flash diffuser at Mike Turner Photography
buy a flash diffuser at Mike Turner Photography

Take photos like the pros. We have been using this Diffuser for all our wedding and portrait photo-shoots on location. Ideal for indoor and outdoor photography, now available to buy. Having used our original version for over 4 years, we have further modified and strengthened the design and machine sewn to further strengthen. We use it on and off camera and prefer it to any other diffuser we have used. Doesn’t waste as much power as bouncing off ceilings or walls, and provides a large bounce area that provides a nice soft light particularly close up. Strong and very lightweight it provides the ideal mobile diffuser solution and at a price that won’t break the bank.

addtocarts

The art of composition

photography composition

Once you have mastered exposure, the next focus (forgive the pun) will be composition. Composition is defined as the “act of combining parts or elements to form a whole”. Do you look at photographs and find them interesting or pleasing, even beautiful, but don’t really know why? On the other hand do you look at photographs and think that they don’t look right for some reason? Again you may not be able to put you’re finger on the reason why you don’t like a particular photograph, but hopefully the following article will help you understand what makes a good photograph and a bad one.

Below is informative video tutorial regarding composition of photographs that I thought might be of interest. The remainder of the article covers laws such as the law of thirds to isolating a subject, we have tried to detail as many of the rules that help achieve a better photograph.  Feel free to add any in the comments that are not covered in this article.

The traditional laws of composition

1. The law of thirds

The rule of thirds is in fact a simplification of the golden mean. The golden mean is a ratio that has been used by visual artists for centuries as an aid to composition. When two things are in the proportion of 1:1.618, or 3/8 to 5/8, they are said to be in the golden mean. Dividing the parts of an image up according to this proportion helps to create a pleasing, balanced composition. The intersection points on a golden mean grid appear at 3/8 in and 3/8 down/up, rather than at 1/3 in and 1/3 down/up on the grid of thirds.

2. Positive and negative shapes

When we look at photographs and our attention is occupied by the subject (positive space), we often don’t consider how we can use the negative space (not our subject). In the photograph below the negative space is all the space between the subject and the edge of the photograph. Generally speaking the composition works if there is a balance between the positive and negative space within the overall photo. In the example below the negative space is used to lead the viewers eyes to the subject (positive space). When taking a photograph think about the composition as a whole and how the positive and negative space is being used for the overall benefit of the photograph.

makeover photoshoot 283

3. The golden triangle – equilateral

4. The golden mean

Subject near and far

5. Rule of odds

The “rule of odds” states that by framing the object of interest in an artwork with an even number of surrounding objects, it becomes more comforting to the eye, thus creates a feeling of ease and pleasure It is based on the assumption that humans tend to find visual images that reflect their own preferences/wishes in life more pleasing and attractive. An image of a person surrounded/framed by two other persons, for instance, where the person in the center is the object of interest in that image/artwork, is more likely to be perceived as friendly and comforting by the viewer, than an image of a single person with no significant surroundings.

6. Rule of space

The rule of space applies to artwork (photography, advertising, illustration) picturing object(s) to which the artist wants to apply the illusion of movement, or which is supposed to create a contextual bubble in the viewer’s mind. This can be achieved, for instance, by leaving white space in the direction the eyes of a portrayed person are looking, or, when picturing a runner, adding white space in front of him rather than behind him to indicate movement.

Space management in the viewfinder

1. Leaving space

See Henri Cartier Bresson for good examples

2. Checking out patterns.

3. Using symmetry

Is calming but not very dynamic

4. Using asymmetry

Have subject looking into or across frame rather than out of it.

fashion makeup after photograph
5. Sweeping curve

Leading viewer on a diagonal journey form top of frame to its bottom (from one corner to opposite corner (coast line)).

6. shape or form

7. simplicity

Less is more

8. reflections and shadows

makeover photography
makeover photography

The shadow adds to the drama of this image

9. Frame within a frame

wedding125

The car window frame acts as a frame within the larger frame of the actual photograph

10. Using scale

Haigh Viaduct Wigan

The image gives the viewer a sense of scale, showing how impressive the church is and how small the people are in comparison

11. Repetition of shapes

12. Eliminating space for a reason

Tight cropping

13. Space and movement

wedding photographThe couple are positioned in such a way as to allow them to move into the space in front of them (left). incorrect framing can leave the viewing feeling the photograph looks badly framed and poorly conceived (right). It is a subtle difference but one that makes all the difference.

14. Focal point

wedding63aThere is a clear focal point to this photograph

15. Lead – in lines
wedding52

see how the lines of the path lead in towards the kissing couple leading into the focal point of the image

16. the Dutch angle, using diagonals

To make dynamic and fill frame when photographing strong vertical shapes

17. move in closer

wedding31Don’t be scared to get in and personal. The close in feel of this photograph makes the view feel part of the story.

18. impact or interest

19. pyramid shapes

portrait photoshoot 226Look to have your subjects form a triangle shape, this is pleasing to the eye. having an inverted triangle (imagine the central subject lower than the two either side) would look odd to the viewer.

20. tell a story with as few objects as possible

21. use your imagination

22. simplification

Images with clutter can distract from the main elements within the picture and make it difficult to identify the subject. By decreasing the extraneous content, the viewer is more likely to focus on the primary objects. Clutter can also be reduced through the use of lighting, as the brighter areas of the image tend to draw the eye, as do lines, squares and colour. In painting, the artist may use less detailed and defined brushwork towards the edges of the picture.

23. isolation of subject

 

What is the right Exposure

what is the right exposure

I often get asked how I determine what the correct exposure is for any given photograph. The answer of this particular question is about as easy to answer as “how long is a piece of string”. The technical answer might be to use an incident light meter reading, or a grey card or use your camera meter to get a reflective light reading. But all these particular answers miss the vital point. The answer is probably best answered with a question (or two). “What mood do you want to create?” or “What story are you trying to tell?”. Take these two examples:

haigh_hall_image haigh_hall2

Both these pictures where taken at the same time, using two different exposures. Neither is the wrong exposure, but both have a very different mood to them. You could be forgiven for thinking that the second image was taken during twilight, when in fact it was taken on a bright(ish) day at approx 2pm. The top image was exposed for the building, while the second was exposed more for the sky, and because the side of the building captured was in shadow, it looks dark (underexposed). If I was trying to show off the detail of the building, then the first would be considered the best of the two images, for two reasons. The exposure shows the buildings detail better than the second, and the way the image is framed tells the viewer that the building is the centre of attention and because of the low camera angle it is telling the viewer that it is a grand building. If I was trying to communicate a sense of mood to this grand building then the second image would be considered the best of the two as it is much more dramatic than the first. Exposure can make a bright day seem dull and a dull day seem bright, it can make a photograph in the middle of the day look like it has been taken at sunset depending on how you expose it. So if you ask me “What is the correct exposure?” I will answer “As long as a piece of string”.