All posts by Mike Turner

Baby Photography Tips

 

baby photos

You can’t start too early in photographing babies

Baby’s first photograph can be an ultrasound picture. In later years, your children will be fascinated when looking at pictures you took of them as a baby. Undoubtedly, you will, too. They are among the few kinds of pictures you never tire of looking at. You will believe then, as you probably do now, that your baby is unquestionably the most photogenic subject on the face of the earth.

But babies turn into toddlers and then into teens pretty quickly. You shouldn’t put off taking their pictures until “later,” because babies change so quickly that they will frequently not look the same at all when “later” comes. You should bring out the camera whenever an opportunity for a good baby picture arises, because if you don’t you will regret it later.

In fact, there is no reason why your baby’s picture series can’t begin with a picture of the pregnant mother. We even know of proud parents who keep ultrasound photos of their soon-to-be-born in the family album and even framed and displayed on a wall in their home.

Is there anything more beautiful than a soon-to-be-mother? She is just getting her baby used to having his or her picture taken.

A baby’s look of joy when mom peeks into his carriage. You can’t start too soon, and you can’t shoot your baby often enough, especially in the first three years of his or her life, when change occurs so rapidly.

Can you shoot too many pictures of your baby? Undoubtedly, you can, but don’t ask us to cut out the ones that are no good. You will have to be the judge of that. The funny thing about baby pictures is that you might not think a particular shot is very good just after you have taken it, and then years later, it becomes your favorite. So, be cautious in what you cull out.

Don’t leave dad out when the baby pictures are being taken. You won’t often catch such a look of pride and happiness.

baby photograhy

Newborn Babies

(1) Don’t use flash close up to avoid startling newborn babies. They have been through enough recent surprises

(2) If there is insufficient light for your normal ISO 100 or 200 speed film/sensor setting without needing flash, use a faster film/higher sensor setting, ISO 400 or even 800.

(3) Black and white film can sometimes surpass color in capturing the peaceful innocence of a sleeping infant, or the gentle mood of a new mom lovingly cuddling her new bundle of joy. And if the room in which you are shooting is lit by fluorescent lights, with B&W film you avoid the sickly green effect it gives to many color photographs. If you’re using a digital camera, you can always convert your images to black and white, in post production, using editing software such as photoshop.

(4) There are generally two types of “newborn” baby pictures – those with one or both parents, and those with baby alone. We suggest shooting both, so long as mom is comfortable with it. You will never have a better chance to capture baby alone just after birth, and also to photograph the combined look of pride, wonder and love that suffuses all new parents’ faces.

(5) If it is daytime and mom can carry the newborn to a comfortable location by a window, the natural light coming in will usually produce a more pleasing picture. Choose a window that does not have the direct rays of the sun streaming in for softer, more-diffused lighting.

(6) Speak softly and do nothing to startle mother or baby when you are suggesting how she can hold her newborn for a better picture.

A wide-open aperture (for shallow depth of field) will throw the background out of focus

Don’t expect much more animation than a great, big, healthy yawn from a newborn infant.

(7) Have a little patience. Don’t expect much animation from the newborn, who will likely have his or her eyes closed most of the time you are there, but be prepared to capture the movement when it happens. It might be a yawn or a bunched-up face as baby begins to awaken or simply an expression that occurs during a dream.

(8) A medium telephoto lens (a portrait lens) can be very useful. You won’t have to personally get in close to fill the frame, and the fact that you remain somewhat distant from your mother-and-baby subjects may encourage mom to express intimacy with her baby that you would not otherwise see if you were “in her space.”

(9) If mom or dad should hold the baby up for a picture of the baby alone, try using a shallow depth of field (a wide-open aperture) to throw the background out of focus, suggesting a soft environment and drawing the viewer’s eyes directly to the baby. Make sure you focus on the baby’s eyes and have sufficient depth of field to have both in focus, if not the the entire face.

(10) If you photograph the baby alone while he or she is lying on a bed, make sure the baby is on a clean and comfy-looking blanket or soft quilt. You can’t surround a baby with too much softness. And don’t stand directly overhead for all of your shots. Try getting down to the baby’s level. Your picture will be much more intimate than one that looks like the photograph was taken from an aerial balloon.

(11) A close-up with dad’s strong hands holding the newborn is always a powerful image, and don’t forget to shoot when mom or dad lifts the baby so they can look straight into each other’s eyes. Although you will be strongly tempted to ask mom to look at you and smile while holding the baby so he or she faces towards the camera, try to avoid it, at least for a while. That kind of shot is okay and will look all right, but the best shots are usually those that make it look as though the photographer was an unnoticed observer as the parents interacted with their new child.

(12) If you are using a basic point-and-shoot camera, you may find that you have to get quite close to fill the viewfinder frame because babies are so small. You will want to check your camera’s minimum focusing distance (which is typically around 20 inches) and then be sure that your camera is at least that distance away from the baby to ensure sharp focus. If you can’t get in close enough to fill the frame, bear in mind that pictures can always be cropped later to remove extraneous items around the baby. Having the picture in focus is more important than filling the frame.

A word about your camera’s flash: Since the flash may be triggered automatically with many point-and-shoot cameras, check to see whether yours has an override switch or setting that will let you turn off the flash before you take a picture of a baby, particularly a close-up.

(13) If you can’t be there to take pictures during the daytime and the ambient lighting is inadequate – in other words, if you have to use flash – then avoid direct flash and go instead for either bounce-flash off a white surface or diffused flash through a white sheet or tracing paper to keep the light soft.

(14) Permit mom a free moment before shooting her picture to freshen up so she will be pleased about the way she looks. If her hair can use a combing or her outfit needs to be straightened, point this out and then give her some free time to attend to herself. You and she will both be happier with the resultant pictures.

(15) Finally, remember what mom and baby have just been through, and that they can tire quickly. If they need to rest, stop shooting, pack up and leave, even though you may feel you didn’t get the shot you wanted. Come back at a suitable time when they are rested, and mom feels fresh.

TIPS FOR YOUR NEWBORN’S FIRST PORTRAIT

(1) Have mom hold her baby so the little one’s face is placed in natural light.

(2) You may need a high ISO setting if light levels are low.

(3) Get in close to fill the frame with the baby’s face, and take a number of pictures as the newborn’s expressions change.

(4) Watch out for the thumb in the mouth, and have mom gently remove it just before you take a shot.

(5) Don’t rush, wait for little changes in expression and take plenty of pictures. You won’t regret it years from now when you open the family album and re-live the moment you were introduced to your new son or daughter.

Pointers for Baby Pictures

General Hints & Advice for Photographing Babies

Direct sunlight causes strong, harsh shadows which work in this picture only because the baby’s face is not the centre of interest.

1. THE BABY’S CONDITION IS IMPORTANT

Babies must be rested, look healthy and be comfortable (dry, warm and feeling secure) to look their best when their picture is being taken.

2. CLOTHING AND APPEARANCE

You may be tempted to dress your baby in the latest designer outfit or a costume that is brightly-colored or boldly-patterned, but odds are that you will get a better picture if the baby’s clothing is more neutral, because nothing should draw your attention from the baby’s face and eyes. Gentle pastels, whites, blues or pinks are usually fine. Patterns in both the baby’s dress and surrounding blankets or comforters should be compatible with babies, not garish or bold. Simplicity is usually better than a busy setting. After all, the baby should be the center of attention, not the clothing.

A bib is a good idea for baby to wear to protect his or her clothes, but should be removed just before pictures are taken.

Be sure that bonnets and hats don’t create too dark a shadow on the baby’s face. Tilt them up or remove them altogether if they do. Be sure to have a soft hairbrush handy to straighten to ensure the baby’s hair is tidy, and keep a washcloth nearby to catch any run-away drools.

3. BE PREPARED TO DEAL WITH A BABY’S REACTION TO YOU

If the baby does not know you, be alert to the baby’s reaction when you meet. Some babies may find you with your camera to be a curiosity and others may be frightened by what to them is a strange sight.

Take the time to establish a rapport with the baby so that you don’t appear in any way threatening.

Don’t move suddenly or make loud noises. Speak in a soft, reassuring voice, and establish friendly eye contact with the baby. Say and do things that will elicit a happy reaction.

You may look as imposing as this to a baby who is not familiar with you or your camera

Natural indirect light coming through a window is ideal for baby pictures. Mom or dad should be nearby at all times for the baby’s reassurance, and should remain handy throughout the session.

Having mom or dad stand behind you and attract their baby’s attention will often produce the bright-eyed looks of joy that can make a baby picture great, but be prepared to hear a lot of strange sounds and unadult-like noises right in your ear. We are all guilty of throwing our inhibitions to the wind and acting silly when babies are involved, and parents are the guiltiest.

4. PLACE THE BABY IN SOFT LIGHTING

If shooting outdoors on a sunny day, the baby should be placed in open shade, away from the direct rays of the sun, but still brightly illuminated. Ideal outdoor lighting occurs when the sky is lightly overcast (bright illumination but no direct sunlight). The baby can be placed just about anywhere that is safe and provides an attractive setting, and the overall diffused light will be soft, without harsh shadows and without the baby having to squint.

Natural, indirect window light indoors remains our first choice for baby pictures, as it is for many portraits where you wish to have soft, surrounding illumination without strong shadows. You may not have a lighting choice sometimes, and will have to take your picture in whatever illumination there is. Be sure to take your light meter reading from the baby’s face, the center of interest, so that it will be properly exposed.

Although soft lighting suits a soft subject. sometimes high-contrast light will produce a fine baby picture, too.

BABIES

Introduce babies who can sit up to something new that will intrigue them, and you will probably capture a series of neat photos in a sequence that goes something like this:

(1) an absorbed, interested look at the item;

(2) close examination, maybe a taste test or a good eyeball and touchy-feely scrutiny;

(3) joy in discovery of its features;

(4) holding it up with a big smile to show you their great discovery;

(5) and, finally, playing with it.

Let a little one play with the phone after you disconnect the line, and he or she becomes absorbed in pushing the buttons.

Follow the link for more about our baby photography deals.

Introduction to Hazel’s Cooking Corner

Mike Turner Photography: Food Photo by Hazel Turner
Mike Turner Photography: Food Photo by Hazel Turner

Hazel’s passion is her food, she loves to create great food. It’s as creative an activity as photography, and I love to document any creative endeavour, so I thought I’d give Hazel her very own blogging corner to share some of the fab meals she creates, hope you enjoy.

Hello, I’m Hazel I hope you enjoy this recipe, both Mike and I enjoyed the refreshing taste of this salad in contrast to the breaded fish, feel free to ask any questions in the comments, if you have any. It’s a pretty straight forward recipe to start off with, and hopefully I’ll be adding more soon x

What To Do With Your Digital Images

Mike Turner Photography: professional photo product
Mike Turner Photography: professional photo product

There is nothing worse than taking lots of different pictures on your mobile phone or camera, and then leaving them on the memory card or hard drive, never to see the light of day again. Photographs are designed to be printed or displayed and enjoyed.

If you take lots of pictures using your mobile phone or camera, make sure you do something useful with them. We are now providing access to our professional digital printing services and expertise, so you can have high quality printed products displayed in your home, with pride. We will maximise the quality of your images, colour correct where necessary and provide a finished product you can show off to friends and family. If the quality of your images is not high enough, we will advise you so that you don’t waste money on inferior finishes.

We can provide the following products, using your images:

Slideshows and videos, burned to disc or mp4 (can be viewed on mobile device and put on social media if required).

Luster Prints, at all standard sizes

Prints or digital collages

Mike Turner Photography: photo collage
Mike Turner Photography: photo collage

Mike Turner Photography: photo collage
Mike Turner Photography: photo collage

Prints or digital images with captions (fun)

Prints or digital images with motivational quotes

Canvases, acrylics, high quality framing

Coasters, bags, phone cases and other accessories

Digital photo frames in a variety of sizes

In fact, there’s not much we can’t supply, so if you have something you would like to have done with your photos, drop us an email and we’ll advise you what we can do for you.

Get a Animated Logo for Your Video Content, Fast, Simply & Really Affordably

Mike Turner Photography: Make your brand stand out
Mike Turner Photography: Make your brand stand out

If you don’t already understand how important Content marketing is for the future success of big and small brands online then, you will inevitably discover soon enough, as your social and search results start to suffer.

According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. So if you aren’t yet creating video content, you should, at the very least be making moves in that direction.

Video is fast becoming the preferred means for people to consume content, both for entertainment and information gathering purposes.

You can fight this trend all you like, but while you do so, your competitors will be serving your “potential” audience with the very content they want, the way they want it.

Video content is an investment, it is your future lead generator. Providing upfront value through the provision of content, helps to build trust and liking in your brand, two things that are essential if you’re to gain traction online.

Branding your videos, whether hosting them publicly on Youtube or Wistia and embedding in your website, or listing privately, it is essentially important to gain strong brand recognition, to that end we are providing an incredibly cost effective service for professional quality video logo animations.

For just £20 each, you can add that extra perception of professionalism to your video content, and  ensure you brand is noticed. Check some examples out below.

We’ll advise you for the best look and format for your logo. All we need is a high quality source file of your logo. We can even redraw it for you, but this would be an additional charge.

Make no mistake, video is the future, jump on board now before you start losing ground to your competitors. Drop me an email to discuss.

But just to outline how it works:

#1 You choose the design you like from the video below

#2 You send me your logo design file

#3 You drop me an email and we arrange payment via Paypal, Debit or Credit card

#4 We create your custom animated logo, using the colours in your logo etc

#5 We email the logo to you in mp4 format, all done

Help Creating Content for Your Business or Blog

content creation at Mike Turner Photography
content creation at Mike Turner Photography

Why is content important?

Being listed on search results

Content is king, or so the saying goes. But in the current internet landscape, content marketing is the BUZZWORD. The way search engines are configured today is designed to boost websites with highly valuable content. Content that is high quality, highly targeted, relevant, engaging and useful. That means the if you want to get your website listed at the top of Google search, you’re going to have to put in the effort of creating content.

Adding value

By providing value via relevant help, advice, information and background knowledge for your prospective customers and website visitors, you are allowing them to get to know more about you, your competency and expertise as well as giving them an opportunity to get to know, like and trust you.

You will be able to interact with your audience, ask them questions about their wants and needs, give them the opportunity to ask you for information, and advice, and build up a relationship with them. Doing so builds trust (transparent and authentic), allows you to prove you know what you’re talking about by demonstrating your competency and expertise. Don’t pretend to be some kind of guru if you’re not, be honest and open with them at all times. It also allows you to know what your customers want and expect from you, remember valuable content answers reader’s questions and is unique to you.

If you’re going to sell anything you have to be known, liked and trusted and creating content is one of the most effective ways to do this over the long term. However you’re not going to see results overnight. It’s a long term strategy that goes on in the background of your overall marketing strategy.

A helping hand from us

Some businesses and bloggers have difficulty producing content particularly, photography and video, but If you’re interested in using our facilities and equipment for your photography, video content creation, get in touch to discuss. We can provide somewhere for you to come and get creative, away from the distractions of your daily environment. We hire the studio out hourly, half and full days to clients.

Types of content

Figure out what’s the best medium to tell your stories on, either video, audio (podcasts), written (blog), graphics, or photography (Instagram). Here are some ideas for content..

List pages

  • Check lists
  • Resource lists
  • Lists of lists
  • News lists
  • Demonstration
  • Series

Infographics

  • How-to guides
  • Researched statistics
  • Timelines
  • Did you know
  • Flow charts

Whitepapers

  • Research
  • Trends
  • Topical guides
  • Beginner overviews
  • Downloadable guides

Live Blogging

  • Event coverage
  • Covering fast changing situations
  • Live Q&A’s

Round  ups

  • News round-ups
  • From around the web
  • Summing up events

Q&A’s

  • Q&A for interviews
  • Q&A FAQ
  • Informal Q&A

Opinion pieces

  • Controversial posts
  • High level breakdown
  • Forecasting trends
  • Deep dive
  • New angle

Interviews

  • Industry leaders
  • Innovative companies
  • Topical expert

Content formats

  • How to’s
  • Content curation
  • Case studies
  • Charts/graphs
  • Ebooks
  • Email Newsletters/Autoresponders
  • Cartoons/illustrations
  • Book Summaries
  • Tool Reviews
  • Giveaways
  • FAQ’s
  • Q&A session
  • Webinar
  • Guides
  • Dictionary
  • “Day in the life of” Post
  • Infographics
  • Interview
  • Lists
  • Mind Maps
  • Meme
  • Online Game
  • Helpful Application/Tool
  • Opinion Post
  • White Papers
  • Vlog
  • Videos – screencasts, talking heads, illustrations, graphics, film roll
  • Podcasts
  • Templates
  • Surveys
  • Slideshares
  • Resources
  • Quotes
  • Polls
  • Podcasts
  • Pinboards
  • Photo Collage
  • Original Research
  • Press releases
  • Photos
  • Predictions
  • User Generated Content
  • Company News
  • Announcements
  • Timelines

Making content interesting

Whatever medium you decide to use, and you shouldn’t just stick to one, make your content interesting, something you are passionate about, excited to learn more about (this is a must for longevity). If it’s not interesting it’s because it’s …

  • The wrong topic,
  • The wrong medium,
  • Pitching to the wrong audience,
  • Or all of the above

Make your content:

  • Informative
  • Inspirational
  • Interactive

Content should be made up of a combination of:

  • Opinion
  • Expertise
  • Information
  • Insight
  • Access
  • Passion

6 tips for content marketing

  • Fulfil a need
  • Consistency
  • Talk like a human being
  • Cannot be vanilla – take a point of view
  • Your goal – to be the best in your niche

More tips

  • Your content is your sales person but the close should happen all by itself
  • Story ideas – get as many as possible to make them interesting
  • 10 different pieces of content form one story via each of your marketing channels, Planning upfront will make it easier

How to know if your content is hitting the mark?

The best way to check how effective your content is, is by measuring engagement, such as the number of comments on your articles (if you allow comments), the number of emails asking questions, how many times your content is shared, and how long people stay on your site.

Ask people to comment on posts. Encourage comments by asking questions or asking for further comment, the original article should be considered the start of a discussion

Personally reply to comments and emails to encourage interaction and discussion, and try to respond to everyone

Put link on Facebook saying ‘ check out how many comments my latest post has got, great discussion going on here’

Illicit feedback open loops at the end of blogposts, and include surveys

Create – unique content of your own

Provide unique material about a topic, niche, industry, that isn’t being provided anywhere else. Write good content to build relationships and tell a story and make it unique. People like stories. Give it your voice, your perspective, using video, podcasts, infographics, photography and the written word.

Be different to your competitors, use your USP. Be personable, transparent, share the wealth of personal experience, and provide it in a convenient medium, such as a podcast for people on the go.

It’s okay to be controversial – give it your viewpoint and don’t be scared to express your unique opinion, as long as you don’t come over to the audience as a jerk. If you highlight a problem, provide a constructive alternative.

Document – your journey

When writing content put yourself in the shoes of someone just behind you and write what you have just learned

Chart your own progress

  • Your journey to build your business – moving your business online
  • Your progress in a new job
  • Learning a new skill – learning SEO, PPC
  • Put sale techniques into practice
  • Sell something different every day testing your sales skills
  • Be as YOU as you can be, and be unapologetic about it

Facilitate

Provide access, curate, provide insight about current niche trends

  • Current trends/techniques within your niche or industry
  • Software trends, that are relevant to your niche
  • Explore the topic more freely and in-depth
  • Content curation and content aggregation, where you filter good quality content for your readers, this adds value for them and saves them having to troll through low quality content
  • Do interviews with influential people in your field
  • See what others in your niche are doing, and make a decided effort to do something different
  • Write for your peers so that your content will be shared, talk about your struggles and solutions

Cover local issues

  • Real estate – local amenities, history of area – reasons why it’s good living here
  • Local relevant events

Getting creative – coming up with ideas

Write your ideas down when you have them, good ideas often come when you least expect them, so be prepared.

Find a balance between what you are interested in and what can make money. Take inventory of your personal goals and see where that overlaps commercial potential

Check PPC and popular searches to workout the latest article topics, also look at industry specific magazines, books, Facebook groups, discussing boards and see what are HOT topics.

Looking after your audience

Treat your audience as customers, make sure you provide value to them, and look after them. Don’t do it with the express goal of making them into customers, trust that doing the right thing will have positive consequences later down the line.

  •  Always reply to comments or messages
  • Say thanks
  • Use names and tag people
  • Share things – if you come across something you like share it
  • Make navigation around the site easy for your audience, people have little patience to stick around a difficult-to-navigate website
  • Decrease page load times w3 total cache and CDN content delivery network
  • Get rid of annoyances on site such as pop-ups and distracting ads
  • Surprise audience – give something for free
  • Include transcript with podcasts or video speechpad.com
  • Use high quality audio and video
    • Heil PR40 microphone
    • DSLR camera
    • We provide studio and equipment hire, so drop me an email for more information 🙂
  • Invite participation – reader challenge, ask for opinion, calls to action – get people involved
  • Get personal – infuse your personality and life to get deeper connection
  • Provide unique content such as provide case studios, experiments, income reports etc
  • Proof read content before you post it (do as I say, not as I do).
  • Remember who you are and who you’re serving
  • Always over deliver

Summary

So there it is, content is so important for any business, big or small, in the modern day  internet. Start creating, and producing content that helps your audience get to know, like and trust you. Build relationships that start remotely and progress to lasting value exchanges. Build your Brand in your prospects mind, by engaging over and over with them. Without this interaction, you’re nothing but a commodity with no discernible value that can’t be taken from any of your competitors.

Drop me an email if you would like find out more information about our studio, equipment hire. Ideal for businesses, and bloggers alike. We have lighting, high quality DSLR camera equipment for photography and video, backgrounds and studio space. Ideal to fuel your creative juices. Please share this article with anyone you think will benefit from it. Also you can find out more about it here.